Guide

Who is Gen Z?

Home / Resources / Who is Gen Z?

Date Published:

gen z

This one-pager explores the defining characteristics and workplace expectations of Gen Z—the most diverse and digitally native generation to enter the workforce. As Gen Z continues to grow as a share of the global workforce, the resource examines how their values around career development, workplace culture, and technology are reshaping employee expectations.

The guide highlights key challenges and opportunities for organizations seeking to attract and retain Gen Z talent, offering insight into how employers can adapt their practices to meet the evolving needs of this generation.

  • Gen Z values purpose and inclusivity: 93% find inclusion initiatives important.
  • Hybrid work is preferred: 71% favor it over fully remote setups, which are the least popular.
  • Retention is a challenge: 22% of employees have left their jobs within a year, highlighting the need for clear career paths and modern workplace tools.