Overview

This presentation explores Wells Fargo’s evolving approach to Pride Month and year-round LGBTQ+ marketing, centered on authenticity rather than symbolic gestures. The strategy highlights a shift away from “rainbow-washing” toward meaningful engagement with employees and the LGBTQ+ community, including recalibrated Pride participation in regions most impacted by anti-LGBTQ+ legislation.

The discussion also examines inclusive general market advertising, philanthropic storytelling, and year-round initiatives such as LGBTQ+ History Month. By connecting LGBTQ+-inclusive products to key cultural moments, the presentation offers insight into how brands can build lasting trust, relevance, and impact through sustained LGBTQ+ engagement.