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Drivers Needed! Uber’s Public Journey from Accountability to Ownership

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This presentation traces Uber’s journey from confronting systemic inequities to embedding more inclusive and equitable practices across the organization. Through moments of accountability and transparency, the session examines how Uber addressed past harms while laying the groundwork for long-term progress.

Using case studies such as the 2017 #DeleteUber movement, the company’s response to Black Lives Matter in 2020, and barriers faced by trans earners, the presentation highlights how lived experiences informed change. It emphasizes equitable product design, community partnership, and a global roadmap for advancing inclusion—offering practical insight into how organizations can move from reckoning to meaningful, sustained action.