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Virtual Summit Series 2017 – LGBTQ Marketing: What makes us different? What makes us the same?
February 14 @ 12:00 pm - 1:15 pm
One of the most difficult issues facing companies today is when and how to market to the broad LGBT community vs. when and how to market to the many different segments within LGBTQ. Sometime our community speaks in one voice, and sometimes our generational, gender identification and ethnicity differences are too great for a single sweep LGBT message. Based on research key findings, we look at similarities in terms of purchase motivations, sensitivities and community recognition. Then we’ll explore the distinct opportunities found within these segments, to help participants make more authentic connections.
- David Paisley, Community Marketing & Insights
- Thomas Roth, Community Marketing & Insights