Bobby Wilkinson is an Assistant Vice President of Member Experience with USAA, where he leads a team of marketing professionals who serve USAA’s Property and Casualty Product leaders in new member acquisition and growth, deepening relationships and member retention. USAA’s mission is providing financial services and solutions for current and former members of our nation’s military and their families. Bobby previously served as the State Farm Zone Marketing Leader for the State of California, where he lead a team of marketing experts in determining marketing strategy, planning and tactics for one of the largest and continually profitable operations in State Farm’s Zone structure. While in that role, he worked as an out champion to shepherd State Farm California into becoming a community leader in LGBT causes by building partnerships with Equality California, The Los Angeles Gay and Lesbian Center, The Golden Gate Business Association (our nation’s first LGBT Chamber of Commerce) and other LGBT organizations throughout California.
Bobby graduated from Eastern KY University with a double major in Finance and Business Education and completed his MBA in 2009. He has also earned the Senior Claim Law Associate Designation and a Marketing Excellence Accreditation from the Association of National Advertisers. Bobby currently sits on the board of directors with the San Antonio Pride Center and on the brand editorial board of Event Marketer Magazine. He and his schnoodle Brutus currently reside in San Antonio, TX.